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Harley Davidson invests in Google Cloud with Serial1

Writer's picture: Justin CookJustin Cook

by Justin Cook


Serial 1, which is owned by Harley Davidson, introduced its second-generation /CTY eBikes with Google Cloud connectivity, enhancing the eBike experience. Designed in collaboration with Google Cloud, the new connectivity features collects ride data, and significantly enhances security and safety.

“We are thrilled that Google Cloud has selected Serial 1 as an eMobility partner. This means that Serial 1 will integrate Google Cloud’s new Intelligent Product Essentials software solution into its eBikes, enabling predictive, proactive, and intelligent features that provide a better eBicycle experience for every rider.” said Aaron Frank, Brand Director at Serial 1.“It’s exciting to see how Serial 1 is enhancing transportation experiences with data and analytics. We’re pleased to bring Google Cloud’s Intelligent Product Essentials solution to Serial 1 riders and help provide eBike experiences that are safe and personalized to each interaction.” said Matthias Breunig, Director, Global Automotive Solutions, Google Cloud.

The new app controls security features, Google Maps Platform provides turn-by-turn navigation, and real-time ride data is collected directly from the eBike.

Some of the new features provided include:

Integrated Digital Security with Pinpoint Accuracy: With Serial 1’s Pinpoint Mode enabled, customers will be able to track, monitor, and digitally lock their Serial 1 eBike regardless of its location in relation to them.

Route Planning & Turn-by-Turn Navigation: By integrating current Google Maps Platform Turn-by-Turn navigation data, users of the Serial 1 App can plan the best bike-specific routes, including local bike lanes, bike paths, and bike trails.

Real-Time Dashboard for Ride Data: From speed to efficiency, distance to battery life, every aspect of your ride is readily accessible. Each time you complete a ride, you will receive a summary and be able to compare ride and performance data over time.

Integrated Device Charger: New this year, all Serial 1 /CTY eBikes are equipped with a USB-C charging cable located beneath the handlebar stem for powering a smartphone running the Serial 1 application.

In addition to cloud-based data management, Serial 1’s next-generation /CTY platform includes the most advanced connectivity hardware to ensure the most reliable connection. An integrated Internet of Things (IoT) device enables connection via Bluetooth wireless technology, cellular data, and/or GPS so that users can access their bike reliably even when it is not in their line of sight. The next-gen Serial 1 ebike is available now for sale.



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